When you are promoting an information product, what you want to do is have your customers name through out the sales letter this makes it more personal. This will give you more conversions. It might seem obvious, but alot of people aren't doing this.
Your sales letter will become more powerful if you tell a story
Search on google for US Government, there is articles royalty free that's right frreeee! Give them full credit if you use there articles.
Why do people put four P.s's at the bottom of a sales letter? The reason for this is because sometimes people skip the sales letter and go straight to the bottom.What you want to do is write all your benefits and bonuses at the bottom.
Google answers is a perfect place for short content!
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